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Askingfortrouble

shopify

askingfortrouble.org

Asking For Trouble is a UK-based kawaii stationery and accessories brand featuring cute, colourful designs inspired by Japanese characters. The store offers notebooks, sticker sheets, vinyl stickers, writing paper, cards, postcards, pins, badges, and craft supplies, all designed by author Marceline Smith.

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Products

180

Collections

66

Pages

51

Blog Posts

69

CommerceRank Score

Overall store health assessment based on 5 key factors

B

75/100

performance20/25 (Good)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content15/15 (Rich)

Top Recommendations

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PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#274 / 16375

Faster than 98% of stores

Books & Stationery Ranking

#3 / 273

Top 1% in category

Category Avg Performance

60

+28 above avg

Category Avg LCP

1.9s

88

Performance

96

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

4.0s

Speed Index

Store Audit

Actionable insights compared to 412 Books & Stationery stores

#170 in Books & Stationery

Above average (top 41%)

92% below average

180 products vs 2,250 avg

Faster than 99% of Books & Stationery stores

PageSpeed score: 88/100

Category Benchmarks

Compared to 412 stores in Books & Stationery

Products180 / avg 2,250

92% below average

avg

Collections66 / avg 93

29% below average

avg

Pages51 / avg 20

155% above average

avg

Blog Posts69 / avg 39

77% above average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 41% by catalog size

Content Investment

high

Strong content (69 blogs, 51 pages)

Tech Stack Maturity

Developing stack

No review platform (21% of category uses one)

Business Sophistication

Developing

Modern Theme

Store Timeline & History

Feb 2026

180 products66 collections51 pages69 blogs

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About Askingfortrouble

Askingfortrouble is a books & stationery ecommerce store built on shopify and operating in SG. The store currently offers 180 products organized across 66 collections, making it comparable in size for the books & stationery category.

Theme and Design

Askingfortrouble uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of books & stationery stores.

Performance Analysis

Based on Google PageSpeed Insights, Askingfortrouble achieves a performance score of 88/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Askingfortrouble has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Books & Stationery category, Askingfortrouble ranks #170 out of 412 stores we track. This places them in the top 41% of books & stationery stores by product catalog size.

Last scanned

Feb 19, 2026

Askingfortrouble | Books & Stationery Store Analysis | CommerceRank