Dorisandfred
dorisandfred.co.uk
Doris and Fred offers personalized handmade books and organizational products made in the UK, including customizable journals and stationery with over 200 cover design options. The brand focuses on making organization colorful and fun through bespoke, made-to-order items with a 2-3 week lead time.
Products
184
Collections
30
Pages
10
Blog Posts
8
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Books & Stationery Ranking
#4 / 273
Top 1% in category
Category Avg Performance
60
+8 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.6s
Speed Index
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#7 in Books & Stationery
Top 2% of stores
92% below average
184 products vs 2,250 avg
Faster than 99% of Books & Stationery stores
PageSpeed score: 68/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
92% below average
avg
68% below average
avg
50% below average
avg
79% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Books & Stationery Stores
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About Dorisandfred
Dorisandfred is a books & stationery ecommerce store built on shopify and operating in US. The store currently offers 184 products organized across 30 collections, making it comparable in size for the books & stationery category.
Theme and Design
Dorisandfred uses the Debut theme from the Shopify Theme Store. This theme choice is used by 12% of books & stationery stores.
Performance Analysis
Based on Google PageSpeed Insights, Dorisandfred achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dorisandfred uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Dorisandfred ranks #7 out of 412 stores we track. This places them in the top 2% of books & stationery stores by product catalog size.
Last scanned
Feb 22, 2026
