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Astrastraps

shopify

astrastraps.co.uk

Astra Straps is a UK-based retailer offering a curated selection of replacement straps, bands, and cases for Apple Watch devices. The store provides accessories in multiple materials and styles across different Apple Watch series, positioning itself as a destination for both bold and minimalist smartwatch customization options.

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Products

370

+13

Collections

126

+2

Pages

15

Blog Posts

27

+1

CommerceRank Score

Overall store health assessment based on 5 key factors

C

62/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#11150 / 16375

Faster than 32% of stores

Jewelry & Accessories Ranking

#355 / 514

Top 69% in category

Category Avg Performance

57

-6 below avg

Category Avg LCP

1.9s

Faster than avg

51

Performance

93

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.5s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPgood

1.4s

First Contentful Paint

TTFBgood

352ms

Time to First Byte

SIpoor

6.7s

Speed Index

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#163 in Jewelry & Accessories

Top 24% of stores

52% below average

370 products vs 770 avg

Slower than 69% of Jewelry & Accessories stores

PageSpeed score: 51/100

+28 products

Over the past 6 months

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products370 / avg 770

52% below average

avg

Collections126 / avg 50

152% above average

avg

Pages15 / avg 17

12% below average

avg

Blog Posts27 / avg 26

4% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Clearpay
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Growing (+8%)

Added 13 products last month

Tracking History

1+ year

Since Apr 2025

Market Position

Larger than 75% of category

Top 24% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Aug 2025

370 products126 collections15 pages27 blogs

Jul 2025

357 products124 collections15 pages26 blogs

Jun 2025

350 products108 collections15 pages25 blogs

May 2025

350 products108 collections15 pages24 blogs

Apr 2025

342 products108 collections14 pages23 blogs

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About Astrastraps

Astrastraps is a jewelry & accessories ecommerce store built on shopify and operating in GB. The store currently offers 370 products organized across 126 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Astrastraps uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Astrastraps achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Astrastraps has not implemented a third-party review platform and offers PayPal, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Jewelry & Accessories category, Astrastraps ranks #163 out of 679 stores we track. This places them in the top 24% of jewelry & accessories stores by product catalog size. Over the past 6 months, the store has grown its catalog by 28 products.

Last scanned

Feb 18, 2026

Astrastraps | Jewelry & Accessories Store Analysis | CommerceRank