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Poubel

shopify

poubel.com

Poubel by The Gstaad Guy is a jewelry retailer specializing in modular charm bracelets and customizable jewelry sets. Customers can select from various charms, pendants, and bracelet links in different finishes to build personalized pieces, with options for personalization through initials.

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Products

412

Collections

258

Pages

16

Blog Posts

21

CommerceRank Score

Overall store health assessment based on 5 key factors

C

62/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Fix LCP: Largest Contentful Paint is poor - optimise hero images and fonts
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#5776 / 16375

Faster than 65% of stores

Jewelry & Accessories Ranking

#187 / 514

Top 36% in category

Category Avg Performance

57

+6 above avg

Category Avg LCP

1.9s

Slower than avg

63

Performance

82

Accessibility

100

SEO

Core Web Vitals

LCPpoor

4.9s

Largest Contentful Paint

CLSgood

0.010

Cumulative Layout Shift

INPneeds work

333ms

Interaction to Next Paint

Additional Metrics

FCPpoor

4.4s

First Contentful Paint

TTFBneeds work

819ms

Time to First Byte

SIneeds work

5.4s

Speed Index

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#156 in Jewelry & Accessories

Top 23% of stores

46% below average

412 products vs 770 avg

Faster than 64% of Jewelry & Accessories stores

PageSpeed score: 63/100

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products412 / avg 770

46% below average

avg

Collections258 / avg 50

416% above average

avg

Pages16 / avg 17

6% below average

avg

Blog Posts21 / avg 26

19% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

3 months

Since Dec 2025

Market Position

Larger than 75% of category

Top 23% by catalog size

Content Investment

low

Basic content (16 pages)

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Dec 2025

412 products258 collections16 pages21 blogs

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About Poubel

Poubel is a jewelry & accessories ecommerce store built on shopify and operating in GB. The store currently offers 412 products organized across 258 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Poubel uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Poubel achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Poubel has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Jewelry & Accessories category, Poubel ranks #156 out of 679 stores we track. This places them in the top 23% of jewelry & accessories stores by product catalog size.

Last scanned

Feb 18, 2026

Poubel | Jewelry & Accessories Store Analysis | CommerceRank