Craft
atelierminimox.com
MINIMOX is a Peruvian footwear brand that designs and manufactures soft-soled moccasins made from 100% natural leather for babies and young children. Focused on respectful, developmentally-appropriate footwear for early walkers, the brand has been handcrafted in Lima, Peru since 2015.
Products
80
Collections
11
Pages
18
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
46/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#9897 / 16375
Faster than 40% of stores
Baby & Kids Ranking
#231 / 402
Top 57% in category
Category Avg Performance
56
-1 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
95ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#309 in Baby & Kids
Below 54% of stores
87% below average
80 products vs 612 avg
Slower than 57% of Baby & Kids stores
PageSpeed score: 55/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
87% below average
avg
88% below average
avg
5% below average
avg
91% below average
avg
Category Intelligence
How Craft compares to other baby & kids stores
0%
of Baby & Kids stores use this theme
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
CraftType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 54% by catalog size
low
Basic content (18 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Craft
Craft is a baby & kids ecommerce store built on and operating in PE. The store currently offers 80 products organized across 11 collections, making it comparable in size for the baby & kids category.
Theme and Design
Craft uses the Craft theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Craft achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 75/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Craft has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Craft ranks #309 out of 575 stores we track. This places them in the top 54% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
