Athena London
athena-london.com
Athena London is a London-based brand specializing in The Athena Planner, a mindfulness and goal-setting planner designed to help users achieve clarity, focus, and intentional progress. The store offers physical planners, digital downloads, educational resources, and lifestyle content centered around purposeful planning and personal development.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
13
Collections
2
Pages
9
Blog Posts
31
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Books & Stationery category average (60)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Books & Stationery Ranking
#4 / 273
Top 1% in category
Category Avg Performance
60
-13 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#7 in Books & Stationery
Top 2% of stores
99% below average
13 products vs 2,250 avg
Faster than 99% of Books & Stationery stores
PageSpeed score: 47/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
99% below average
avg
98% below average
avg
55% below average
avg
21% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Athena London
Athena London is a books & stationery ecommerce store built on shopify and operating in GB. The store currently offers 13 products organized across 2 collections, making it comparable in size for the books & stationery category.
Theme and Design
Athena London uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Athena London achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Athena London has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Athena London ranks #7 out of 412 stores we track. This places them in the top 2% of books & stationery stores by product catalog size.
Last scanned
Feb 23, 2026
