Athleticpropulsionlabs
athleticpropulsionlabs.com
Athletic Propulsion Labs (APL) is a performance athletic footwear brand offering running and basketball shoes, athletic apparel, and workout accessories for men and women. The brand features proprietary technologies like TechLoom across multiple shoe models designed for both training and performance.
Performance Needs Attention
This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
601
Collections
523
Pages
78
Blog Posts
14
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 29 points below Sports & Outdoors category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
-29 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.8s
Largest Contentful Paint
0.070
Cumulative Layout Shift
204ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
38% below average
601 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 27/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
38% below average
avg
242% above average
avg
169% above average
avg
77% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (14 blogs, 78 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Athleticpropulsionlabs
Athleticpropulsionlabs is a sports & outdoors ecommerce store built on shopify and operating in FR. The store currently offers 601 products organized across 523 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Athleticpropulsionlabs uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Athleticpropulsionlabs achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Athleticpropulsionlabs uses Yotpo for customer reviews and offers Settle, PayPal, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Athleticpropulsionlabs ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 23, 2026
