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Athleticpropulsionlabs

shopify

athleticpropulsionlabs.com

Athletic Propulsion Labs (APL) is a performance athletic footwear brand offering running and basketball shoes, athletic apparel, and workout accessories for men and women. The brand features proprietary technologies like TechLoom across multiple shoe models designed for both training and performance.

Sports & Outdoors
Bespoke
FR / EUR
Yotpo
Settle +3
Visit Store

Performance Needs Attention

This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

601

Collections

523

Pages

78

Blog Posts

14

CommerceRank Score

Overall store health assessment based on 5 key factors

B

70/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 29 points below Sports & Outdoors category average (56)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Sports & Outdoors Ranking

#3 / 716

Top 0% in category

Category Avg Performance

56

-29 below avg

Category Avg LCP

1.7s

Slower than avg

27

Performance

100

Accessibility

100

SEO

Core Web Vitals

LCPneeds work

3.8s

Largest Contentful Paint

CLSgood

0.070

Cumulative Layout Shift

INPneeds work

204ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#9 in Sports & Outdoors

Top 1% of stores

38% below average

601 products vs 976 avg

Faster than 100% of Sports & Outdoors stores

PageSpeed score: 27/100

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products601 / avg 976

38% below average

avg

Collections523 / avg 153

242% above average

avg

Pages78 / avg 29

169% above average

avg

Blog Posts14 / avg 61

77% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

Settle
PayPal
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

high

Strong content (14 blogs, 78 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Mature

International

Store Timeline & History

Feb 2026

601 products523 collections78 pages14 blogs

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About Athleticpropulsionlabs

Athleticpropulsionlabs is a sports & outdoors ecommerce store built on shopify and operating in FR. The store currently offers 601 products organized across 523 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

Athleticpropulsionlabs uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Athleticpropulsionlabs achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Athleticpropulsionlabs uses Yotpo for customer reviews and offers Settle, PayPal, Afterpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Sports & Outdoors category, Athleticpropulsionlabs ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.

Last scanned

Feb 23, 2026

Athleticpropulsionlabs | Sports & Outdoors Store Analysis | CommerceRank