Gray Nicolls
gray-nicolls.co.uk
Gray-Nicolls is a specialist cricket equipment retailer offering cricket bats, helmets, and protective gear. The brand has been a leading supplier of cricket equipment since 1855, selling directly to consumers with features like loyalty points, pre-paid UK returns, and athlete-endorsed product lines.
Products
632
Collections
325
Pages
256
Blog Posts
99
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#241 in Sports & Outdoors
Top 22% of stores
35% below average
632 products vs 976 avg
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
35% below average
avg
112% above average
avg
783% above average
avg
62% above average
avg
Category Intelligence
How Gray Nicolls compares to other sports & outdoors stores
6%
of Sports & Outdoors stores use Yotpo
17%
of Sports & Outdoors stores use Klarna
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Larger than 75% of category
Top 22% by catalog size
high
Strong content (99 blogs, 256 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Mar 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Gray Nicolls
Gray Nicolls is a sports & outdoors ecommerce store built on shopify and operating in FR. The store currently offers 632 products organized across 325 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Gray Nicolls uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Gray Nicolls uses Yotpo for customer reviews and offers Klarna for payment flexibility. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Gray Nicolls ranks #241 out of 1076 stores we track. This places them in the top 22% of sports & outdoors stores by product catalog size.
Last scanned
Mar 12, 2026
