Simple
aubijou.boutique
AuBijou Boutique specializes in vintage costume jewelry and designer-signed pieces, featuring hard-to-find collectible items from renowned makers including Lea Stein, KJL, and Trifari. The store serves jewelry collectors and connoisseurs worldwide with an emphasis on vintage fashion jewelry and figural pieces.
Products
1,771
Collections
56
Pages
2
Blog Posts
1
-2CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Build backlinks to increase domain authority
- Improve PageSpeed to 70+ for better conversions
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 1139 Jewellery & Watches stores
#97 in Jewellery & Watches
Top 9% of stores
91% above average
1,771 products vs 925 avg
Category Benchmarks
Compared to 1139 stores in Jewellery & Watches
91% above average
avg
19% below average
avg
94% below average
avg
98% below average
avg
Domain Authority
Backlink strength & referring domains
Referring Domains
0
Total Links
0
Data via Crawly Backlink Checker
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 9% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Apr 2026
Feb 2026
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About Simple
Simple is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 1,771 products organized across 56 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Simple uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Simple has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Simple ranks #97 out of 1139 stores we track. This places them in the top 9% of jewellery & watches stores by product catalog size.
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