Simple
aubijou.boutique
AuBijou Boutique specializes in vintage costume jewelry and designer-signed pieces, featuring hard-to-find collectible items from renowned makers including Lea Stein, KJL, and Trifari. The store serves jewelry collectors and connoisseurs worldwide with an emphasis on vintage fashion jewelry and figural pieces.
Products
1,771
Collections
56
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#4974 / 16375
Faster than 70% of stores
Jewellery & Watches Ranking
#209 / 758
Top 28% in category
Category Avg Performance
57
+8 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#87 in Jewellery & Watches
Top 8% of stores
121% above average
1,771 products vs 802 avg
Faster than 72% of Jewellery & Watches stores
PageSpeed score: 65/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
121% above average
avg
22% below average
avg
93% below average
avg
93% below average
avg
Category Intelligence
How Simple compares to other jewellery & watches stores
0%
of Jewellery & Watches stores use this theme
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
BespokeType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 8% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Simple
Simple is a jewellery & watches ecommerce store built on and operating in LT. The store currently offers 1,771 products organized across 56 collections, making it larger than average for the jewellery & watches category.
Theme and Design
Simple uses the Bespoke theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Simple achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 79/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Simple has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Simple ranks #87 out of 1082 stores we track. This places them in the top 8% of jewellery & watches stores by product catalog size.
Last scanned
Feb 24, 2026
