Back to Directory

Littlethejewellerselgin

shopify

littlethejewellerselgin.co.uk

Little The Jewellers is a UK-based jewellery retailer offering a curated selection of premium jewellery brands including Ania Haie, Boss Jewellery, Carat London, Hot Diamonds, and Edwin Blyde. The store provides an extensive range of jewellery pieces from established international and British brands, positioned as a specialist multi-brand jewellery retailer.

Visit Store

Products

2,446

Collections

92

Pages

6

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

68/100

performance12/25 (Needs work)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Accessibility score is 60/100 - improve for better UX and legal compliance
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Watches Ranking

#1 / 758

Top 0% in category

Category Avg Performance

57

+1 above avg

Category Avg LCP

1.8s

Faster than avg

58

Performance

60

Accessibility

85

SEO

Core Web Vitals

LCPgood

1.4s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

65ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.0s

First Contentful Paint

TTFBgood

469ms

Time to First Byte

SIpoor

7.5s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#6 in Jewellery & Watches

Top 1% of stores

205% above average

2,446 products vs 802 avg

Faster than 100% of Jewellery & Watches stores

PageSpeed score: 58/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products2,446 / avg 802

205% above average

avg

Collections92 / avg 72

28% above average

avg

Pages6 / avg 28

79% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (6 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Developing

Store Timeline & History

Feb 2026

2,446 products92 collections6 pages3 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Littlethejewellerselgin

Littlethejewellerselgin is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 2,446 products organized across 92 collections, making it larger than average for the jewellery & watches category.

Theme and Design

Littlethejewellerselgin uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Littlethejewellerselgin achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 60/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Littlethejewellerselgin has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Littlethejewellerselgin ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.

Last scanned

Feb 22, 2026

Littlethejewellerselgin | Jewellery & Watches Store Analysis | CommerceRank