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Impulse

audreyallmandesigns.com

Audrey Allman Designs is a jewelry retailer offering a curated collection of earrings, bracelets, necklaces, and pendants designed for modern women. The store features both casual gemstone pieces and fine jewelry organized by style and collection, positioning itself as an accessible luxury brand for everyday wear and special occasions.

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Products

444

Collections

69

Pages

3

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

52/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#9712 / 16375

Faster than 41% of stores

Jewellery & Watches Ranking

#460 / 758

Top 61% in category

Category Avg Performance

57

-2 below avg

Category Avg LCP

1.8s

55

Performance

92

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#293 in Jewellery & Watches

Above average (top 27%)

45% below average

444 products vs 802 avg

Slower than 61% of Jewellery & Watches stores

PageSpeed score: 55/100

No BNPL options

64% of Jewellery & Watches stores offer PayPal

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products444 / avg 802

45% below average

avg

Collections69 / avg 72

4% below average

avg

Pages3 / avg 28

89% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Category Intelligence

How Impulse compares to other jewellery & watches stores

Theme Adoption

3%

of Jewellery & Watches stores use this theme

Insights

  • 64% of Jewellery & Watches stores offer PayPal

Theme & Design

Theme Name

Impulse

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 27% by catalog size

Content Investment

low

Basic content (3 pages)

Tech Stack Maturity

Basic stack

No review platform (25% of category uses one)No BNPL detected (69% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

444 products69 collections3 pages3 blogs

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About Impulse

Impulse is a jewellery & watches ecommerce store built on and operating in US. The store currently offers 444 products organized across 69 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Impulse uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 3% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, Impulse achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Impulse has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal

Competitive Positioning

Within the Jewellery & Watches category, Impulse ranks #293 out of 1082 stores we track. This places them in the top 27% of jewellery & watches stores by product catalog size.

Last scanned

Feb 24, 2026

Impulse | Jewellery & Watches Store Analysis | CommerceRank