FALL 2025
aunoir.shop
Au Noir is a premium menswear brand offering high-quality clothing designed for the modern man. The store specializes in 360° stretch fabrics across a range of products including dress shirts, blazers, suits, jeans, polo shirts, and accessories, with an emphasis on comfort and contemporary style.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
930
Collections
61
Pages
44
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12993 / 16375
Faster than 21% of stores
Fashion & Clothing Ranking
#2364 / 2989
Top 79% in category
Category Avg Performance
57
-12 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
92ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#638 in Fashion & Clothing
Top 14% of stores
14% above average
930 products vs 819 avg
Slower than 79% of Fashion & Clothing stores
PageSpeed score: 45/100
No BNPL options
64% of Fashion & Clothing stores offer PayPal
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
14% above average
avg
34% below average
avg
7% above average
avg
94% below average
avg
Category Intelligence
How FALL 2025 compares to other fashion & clothing stores
4%
of Fashion & Clothing stores use this theme
Insights
- 64% of Fashion & Clothing stores offer PayPal
Theme & Design
Theme Name
ImpulseType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 14% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About FALL 2025
FALL 2025 is a fashion & clothing ecommerce store built on and operating in TR. The store currently offers 930 products organized across 61 collections, making it larger than average for the fashion & clothing category.
Theme and Design
FALL 2025 uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, FALL 2025 achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, FALL 2025 has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal
Competitive Positioning
Within the Fashion & Clothing category, FALL 2025 ranks #638 out of 4419 stores we track. This places them in the top 14% of fashion & clothing stores by product catalog size.
Last scanned
Feb 24, 2026
