Fabella
fabella.it
Fābella is an Italian women's fashion and clothing retailer offering contemporary apparel including outerwear, tops, dresses, bottoms, and accessories. The brand operates both online and maintains a physical boutique in Naples.
Products
927
Collections
14
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#3698 / 16375
Faster than 77% of stores
Fashion & Clothing Ranking
#735 / 2989
Top 25% in category
Category Avg Performance
57
+11 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#640 in Fashion & Clothing
Top 14% of stores
13% above average
927 products vs 819 avg
Faster than 75% of Fashion & Clothing stores
PageSpeed score: 68/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
13% above average
avg
85% below average
avg
88% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 14% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
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About Fabella
Fabella is a fashion & clothing ecommerce store built on Shopify and operating in IT. The store currently offers 927 products organized across 14 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Fabella uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Fabella achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fabella has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Fabella ranks #640 out of 4419 stores we track. This places them in the top 14% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
