Avenueathletica
avenueathletica.com
Avenue Athletica is a curated marketplace for independent wellness brands offering women's activewear, sports equipment, and fitness accessories across multiple sports categories including running, yoga, pilates, and equestrian. The store emphasizes sustainable and ethical products with free international shipping over specified thresholds.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
6,162
Collections
236
Pages
12
Blog Posts
49
CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 20 points below Sports & Fitness category average (58)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14428 / 16375
Faster than 12% of stores
Sports & Fitness Ranking
#127 / 144
Top 88% in category
Category Avg Performance
58
-20 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
—
Time to First Byte
7.0s
Speed Index
Store Audit
Actionable insights compared to 218 Sports & Fitness stores
#4 in Sports & Fitness
Top 2% of stores
863% above average
6,162 products vs 640 avg
Slower than 88% of Sports & Fitness stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 218 stores in Sports & Fitness
863% above average
avg
287% above average
avg
43% below average
avg
104% above average
avg
Category Intelligence
How Avenueathletica compares to other sports & fitness stores
0%
of Sports & Fitness stores use Reviews.io
0%
of Sports & Fitness stores use this theme
Insights
- 60% of Sports & Fitness stores offer PayPal
Theme & Design
Theme Name
EllaType
Theme Store
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (49 blogs, 12 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Sports & Fitness Stores
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About Avenueathletica
Avenueathletica is a sports & fitness ecommerce store built on shopify and operating in US. The store currently offers 6,162 products organized across 236 collections, making it larger than average for the sports & fitness category.
Theme and Design
Avenueathletica uses the Ella theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Avenueathletica achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Avenueathletica uses Reviews.io for customer reviews and offers PayPal,Zip (Quadpay) for payment flexibility. Compared to other sports & fitness stores, 60% of sports & fitness stores offer paypal
Competitive Positioning
Within the Sports & Fitness category, Avenueathletica ranks #4 out of 218 stores we track. This places them in the top 2% of sports & fitness stores by product catalog size.
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