Avorium
avorium.co.uk
Avorium is a York-based retailer selling premium, pastel-coloured personalised stationery and desk accessories. The product range includes notebooks, diaries, coasters, mugs, mousepads, phone stands, and pen pots, all of which can be customised on-site, with additional offerings for weddings and bundle deals.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
90
Collections
38
Pages
31
Blog Posts
22
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Books & Stationery category average (60)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Books & Stationery Ranking
#4 / 273
Top 1% in category
Category Avg Performance
60
-14 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#7 in Books & Stationery
Top 2% of stores
96% below average
90 products vs 2,250 avg
Faster than 99% of Books & Stationery stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
96% below average
avg
59% below average
avg
55% above average
avg
44% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Avorium
Avorium is a books & stationery ecommerce store built on shopify and operating in GB. The store currently offers 90 products organized across 38 collections, making it comparable in size for the books & stationery category.
Theme and Design
Avorium uses the Prestige theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Avorium achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Avorium uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Avorium ranks #7 out of 412 stores we track. This places them in the top 2% of books & stationery stores by product catalog size.
Last scanned
Feb 23, 2026
