Fraserandparsley
fraserandparsley.com
Fraser & Parsley is a UK-based retailer of planners and diaries made in England. The store offers both dated and undated planners, including weekly to-do planners and diary collections, positioning itself as a premium stationery brand focused on helping customers organize and plan their lives beautifully.
Products
73
Collections
21
Pages
12
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#5949 / 16375
Faster than 64% of stores
Books & Stationery Ranking
#124 / 273
Top 45% in category
Category Avg Performance
60
+3 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.7s
Speed Index
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#223 in Books & Stationery
Below 54% of stores
97% below average
73 products vs 2,250 avg
Faster than 55% of Books & Stationery stores
PageSpeed score: 63/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
97% below average
avg
77% below average
avg
40% below average
avg
82% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 54% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Books & Stationery Stores
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About Fraserandparsley
Fraserandparsley is a books & stationery ecommerce store built on shopify and operating in GB. The store currently offers 73 products organized across 21 collections, making it comparable in size for the books & stationery category.
Theme and Design
Fraserandparsley uses the Fresh theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fraserandparsley achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fraserandparsley uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Fraserandparsley ranks #223 out of 412 stores we track. This places them in the top 54% of books & stationery stores by product catalog size.
Last scanned
Feb 19, 2026
