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Craft

awesomegearonline.com

Chic Bow Boutique is a women's fashion retailer specializing in contemporary clothing including tops, bottoms, sweaters, cozy sets, and formal wear, along with complementary jewelry and accessories. The store also offers a dedicated MAMA collection, positioning itself as a lifestyle brand for modern women.

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Products

116

Collections

12

Pages

2

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

56/100

performance20/25 (Good)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme12/15 (Popular theme)
content9/15 (Good)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 25 Feb 2026

Overall Ranking

#2718 / 16375

Faster than 83% of stores

Fashion & Clothing Ranking

#539 / 2989

Top 18% in category

Category Avg Performance

57

+14 above avg

Category Avg LCP

1.9s

71

Performance

99

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#2162 in Fashion & Clothing

Above average (top 49%)

86% below average

116 products vs 819 avg

Faster than 82% of Fashion & Clothing stores

PageSpeed score: 71/100

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products116 / avg 819

86% below average

avg

Collections12 / avg 93

87% below average

avg

Pages2 / avg 41

95% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Category Intelligence

How Craft compares to other fashion & clothing stores

Theme Adoption

0%

of Fashion & Clothing stores use this theme

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Craft

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 49% by catalog size

Content Investment

low

Basic content (2 pages)

Tech Stack Maturity

Basic stack

No review platform (23% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

116 products12 collections2 pages3 blogs

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About Craft

Craft is a fashion & clothing ecommerce store built on and operating in US. The store currently offers 116 products organized across 12 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Craft uses the Craft theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Craft achieves a performance score of 71/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 99/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Craft has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, Craft ranks #2162 out of 4419 stores we track. This places them in the top 49% of fashion & clothing stores by product catalog size.

Last scanned

Feb 24, 2026

Craft | Fashion & Clothing Store Analysis | CommerceRank