Baababy
baababy.co.uk
Baa Baby is a UK-based retailer specializing in sustainable Merino sheepskin pram and buggy liners, carrycot liners, cot liners, and complementary baby products. The brand focuses on premium, expertly-fitted sheepskin accessories designed for infant comfort, safety, and environmental sustainability.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
93
Collections
45
Pages
33
Blog Posts
101
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Baby & Kids category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
-12 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.020
Cumulative Layout Shift
108ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
268ms
Time to First Byte
7.9s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
85% below average
93 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 44/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
85% below average
avg
53% below average
avg
74% above average
avg
206% above average
avg
Category Intelligence
How Baababy compares to other baby & kids stores
6%
of Baby & Kids stores use TrustPilot
5%
of Baby & Kids stores use this theme
15%
of Baby & Kids stores use Klarna
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (101 blogs, 33 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Baababy
Baababy is a baby & kids ecommerce store built on shopify and operating in LT. The store currently offers 93 products organized across 45 collections, making it comparable in size for the baby & kids category.
Theme and Design
Baababy uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 5% of baby & kids stores.
Performance Analysis
Based on Google PageSpeed Insights, Baababy achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Baababy uses TrustPilot for customer reviews and offers Klarna for payment flexibility. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Baababy ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 22, 2026
