Earthbabyoutfitters
earthbabyoutfitters.com
Earth Baby Outfitters is a sustainable children's apparel and accessories retailer offering GOTS certified organic cotton baby sleepers, rompers, bodysuits, and nursery items. The brand emphasizes eco-friendly, non-toxic, and ethically sourced products designed for babies and young children.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
93
Collections
62
Pages
37
Blog Posts
18
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12366 / 16375
Faster than 24% of stores
Baby & Kids Ranking
#305 / 402
Top 76% in category
Category Avg Performance
56
-8 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#289 in Baby & Kids
Above average (top 50%)
85% below average
93 products vs 612 avg
Slower than 76% of Baby & Kids stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
85% below average
avg
35% below average
avg
95% above average
avg
45% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 50% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Earthbabyoutfitters
Earthbabyoutfitters is a baby & kids ecommerce store built on Shopify and operating in GB. The store currently offers 93 products organized across 62 collections, making it comparable in size for the baby & kids category.
Theme and Design
Earthbabyoutfitters uses the Showcase theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Earthbabyoutfitters achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Earthbabyoutfitters has not implemented a third-party review platform and offers PayPal, Sezzle, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Earthbabyoutfitters ranks #289 out of 575 stores we track. This places them in the top 50% of baby & kids stores by product catalog size.
Last scanned
Feb 25, 2026
