elessi-2
babag.com.au
Baba G is an Australian online grocery store offering premium international and local food brands, specializing in Mediterranean, Middle Eastern, Turkish, European, and Asian cuisines. The store provides a curated selection of imported and specialty food products to customers across Australia with metro delivery options.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,045
Collections
161
Pages
16
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Food & Drink category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14261 / 16375
Faster than 13% of stores
Food & Drink Ranking
#1168 / 1334
Top 88% in category
Category Avg Performance
56
-17 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.130
Cumulative Layout Shift
100ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#79 in Food & Drink
Top 4% of stores
345% above average
1,045 products vs 235 avg
Slower than 88% of Food & Drink stores
PageSpeed score: 39/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
345% above average
avg
374% above average
avg
11% below average
avg
78% below average
avg
Category Intelligence
How elessi-2 compares to other food & drink stores
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 4% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About elessi-2
elessi-2 is a food & drink ecommerce store built on and operating in DE. The store currently offers 1,045 products organized across 161 collections, making it larger than average for the food & drink category.
Theme and Design
elessi-2 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, elessi-2 achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 72/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, elessi-2 has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, elessi-2 ranks #79 out of 1794 stores we track. This places them in the top 4% of food & drink stores by product catalog size.
Last scanned
Feb 24, 2026
