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Oranj

shopify

oranj.co.uk

Oranj is a natural wine bottleshop and membership service offering curated, low-intervention wines from independent producers. The store provides mixed boxes, single bottles, subscriptions, and a restaurant reservation service, with UK-wide shipping and products categorized by color, price point, and country of origin.

Food & Drink
Bespoke
GB / GBP
PayPal
Visit Store

Performance Needs Attention

This store scores 19/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

1,072

Collections

110

Pages

90

Blog Posts

5

CommerceRank Score

Overall store health assessment based on 5 key factors

C

64/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 37 points below Food & Drink category average (56)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Food & Drink Ranking

#8 / 1334

Top 1% in category

Category Avg Performance

56

-37 below avg

Category Avg LCP

1.7s

Slower than avg

19

Performance

88

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

2.6s

Largest Contentful Paint

CLSgood

0.020

Cumulative Layout Shift

INPgood

119ms

Interaction to Next Paint

Additional Metrics

FCPneeds work

2.1s

First Contentful Paint

TTFBgood

386ms

Time to First Byte

SIpoor

12.5s

Speed Index

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#4 in Food & Drink

Top 0% of stores

356% above average

1,072 products vs 235 avg

Faster than 99% of Food & Drink stores

PageSpeed score: 19/100

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products1,072 / avg 235

356% above average

avg

Collections110 / avg 34

224% above average

avg

Pages90 / avg 18

400% above average

avg

Blog Posts5 / avg 46

89% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

high

Strong content (5 blogs, 90 pages)

Tech Stack Maturity

Developing stack

No review platform (26% of category uses one)

Business Sophistication

Established

Store Timeline & History

Feb 2026

1,072 products110 collections90 pages5 blogs

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About Oranj

Oranj is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 1,072 products organized across 110 collections, making it larger than average for the food & drink category.

Theme and Design

Oranj uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Oranj achieves a performance score of 19/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Oranj has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Food & Drink category, Oranj ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.

Last scanned

Feb 22, 2026

Oranj | Food & Drink Store Analysis | CommerceRank