shopify-theme-eu-d2c/main
babyboxfamily.com
Babybox and Family is a European ecommerce retailer specializing in baby and kids products including clothing, furniture, sleep textiles, shoes, and initial equipment, along with a curated selection of mom care and self-care items. The store serves families with over 86,000 customers and offers gift services, wishlists, and CO2-neutral delivery across Europe.
Products
381
Collections
359
Pages
136
Blog Posts
95
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#9716 / 16375
Faster than 41% of stores
Baby & Kids Ranking
#222 / 402
Top 55% in category
Category Avg Performance
56
-1 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
129ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#148 in Baby & Kids
Above average (top 26%)
38% below average
381 products vs 612 avg
Slower than 55% of Baby & Kids stores
PageSpeed score: 55/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
38% below average
avg
278% above average
avg
616% above average
avg
188% above average
avg
Category Intelligence
How shopify-theme-eu-d2c/main compares to other baby & kids stores
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 26% by catalog size
high
Strong content (95 blogs, 136 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About shopify-theme-eu-d2c/main
shopify-theme-eu-d2c/main is a baby & kids ecommerce store built on and operating in ES. The store currently offers 381 products organized across 359 collections, making it comparable in size for the baby & kids category.
Theme and Design
shopify-theme-eu-d2c/main uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, shopify-theme-eu-d2c/main achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 83/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, shopify-theme-eu-d2c/main has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, shopify-theme-eu-d2c/main ranks #148 out of 575 stores we track. This places them in the top 26% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
