Boopbaby
boopbaby.com
Boop Baby is a specialized retailer of natural and sustainable baby products, offering the largest selection of cloth diapers, baby carriers, and eco-friendly parenting supplies. The store caters to environmentally-conscious parents and ships orders within 24 hours, with locations in Utah and nationwide distribution.
Products
377
Collections
290
Pages
25
Blog Posts
42
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#7811 / 16375
Faster than 52% of stores
Baby & Kids Ranking
#163 / 402
Top 41% in category
Category Avg Performance
56
+3 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#149 in Baby & Kids
Above average (top 26%)
38% below average
377 products vs 612 avg
Faster than 59% of Baby & Kids stores
PageSpeed score: 59/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
38% below average
avg
205% above average
avg
32% above average
avg
27% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 26% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
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About Boopbaby
Boopbaby is a baby & kids ecommerce store built on Shopify and operating in ES. The store currently offers 377 products organized across 290 collections, making it comparable in size for the baby & kids category.
Theme and Design
Boopbaby uses the Expanse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Boopbaby achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Boopbaby has not implemented a third-party review platform and offers PayPal, Sezzle, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Boopbaby ranks #149 out of 575 stores we track. This places them in the top 26% of baby & kids stores by product catalog size.
Last scanned
Feb 25, 2026
