Babycaterpillar
babycaterpillar.com
Baby Caterpillar is a New Zealand-based baby clothing brand specializing in premium merino wraps and swaddles for newborns. The store offers handcrafted, organic merino babywear designed for breathability, comfort, and sustainability, featuring their signature fitted wraps and newborn bundle packs.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
53
Collections
13
Pages
8
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
40/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Baby & Kids category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13744 / 16375
Faster than 16% of stores
Baby & Kids Ranking
#336 / 402
Top 84% in category
Category Avg Performance
56
-14 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#357 in Baby & Kids
Below 62% of stores
91% below average
53 products vs 612 avg
Slower than 84% of Baby & Kids stores
PageSpeed score: 42/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
91% below average
avg
86% below average
avg
58% below average
avg
70% below average
avg
Category Intelligence
How Babycaterpillar compares to other baby & kids stores
0%
of Baby & Kids stores use this theme
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
HorizonType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 62% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Babycaterpillar
Babycaterpillar is a baby & kids ecommerce store built on and operating in NZ. The store currently offers 53 products organized across 13 collections, making it comparable in size for the baby & kids category.
Theme and Design
Babycaterpillar uses the Horizon theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Babycaterpillar achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 79/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Babycaterpillar has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Babycaterpillar ranks #357 out of 575 stores we track. This places them in the top 62% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
