Mytwirl
mytwirl.co.uk
MyTwirl is a children's fashion brand specializing in high-quality twirling dresses and coats for girls. Created by mothers, the brand focuses on durable, beautifully designed pieces that combine everyday wearability with special occasion appeal across seasonal collections.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
53
Collections
8
Pages
11
Blog Posts
37
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Baby & Kids category average (56)
- Accessibility score is 65/100 - improve for better UX and legal compliance
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
-15 below avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
91% below average
53 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
91% below average
avg
92% below average
avg
42% below average
avg
12% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Mytwirl
Mytwirl is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 53 products organized across 8 collections, making it comparable in size for the baby & kids category.
Theme and Design
Mytwirl uses the Testament theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Mytwirl achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 65/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Mytwirl uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Mytwirl ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 23, 2026
