Ella-4.5.0-sections-ready
babycentro.com
Babycentro.com is an online specialty store for babies and children offering a comprehensive range of products including strollers, playards, car seats, toys, gifts, baby clothing, nursery furniture, books, and puzzles. The store serves mothers and caregivers across Colombia with categories for outdoor gear, feeding and nursing supplies, hygiene and health products, and branded merchandise.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
980
Collections
206
Pages
20
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Baby & Kids category average (56)
- Accessibility score is 67/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14458 / 16375
Faster than 12% of stores
Baby & Kids Ranking
#355 / 402
Top 88% in category
Category Avg Performance
56
-18 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.7s
Largest Contentful Paint
0.010
Cumulative Layout Shift
149ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#77 in Baby & Kids
Top 13% of stores
60% above average
980 products vs 612 avg
Slower than 88% of Baby & Kids stores
PageSpeed score: 38/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
60% above average
avg
117% above average
avg
5% above average
avg
61% below average
avg
Category Intelligence
How Ella-4.5.0-sections-ready compares to other baby & kids stores
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 13% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Ella-4.5.0-sections-ready
Ella-4.5.0-sections-ready is a baby & kids ecommerce store built on and operating in CO. The store currently offers 980 products organized across 206 collections, making it larger than average for the baby & kids category.
Theme and Design
Ella-4.5.0-sections-ready uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ella-4.5.0-sections-ready achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 67/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ella-4.5.0-sections-ready has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Ella-4.5.0-sections-ready ranks #77 out of 575 stores we track. This places them in the top 13% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
