Charlemaine
charlemaine.co.uk
Char-le-maine is a luxury baby and children's wear retailer offering international branded clothing including Babidu, Kissy Kissy, Laranjinha, Rapife, and Granlei. The store provides a curated selection of premium clothing, accessories, and footwear for infants and children, with flexible payment options and free UK delivery over £75.
Products
1,022
Collections
133
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
79/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#7189 / 16375
Faster than 56% of stores
Baby & Kids Ranking
#150 / 402
Top 37% in category
Category Avg Performance
56
+4 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.7s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#76 in Baby & Kids
Top 13% of stores
67% above average
1,022 products vs 612 avg
Faster than 63% of Baby & Kids stores
PageSpeed score: 60/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
67% above average
avg
40% above average
avg
58% below average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 13% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
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About Charlemaine
Charlemaine is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 1,022 products organized across 133 collections, making it larger than average for the baby & kids category.
Theme and Design
Charlemaine uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Charlemaine achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Charlemaine uses TrustPilot for customer reviews and offers PayPal, Klarna, Clearpay, Afterpay, Laybuy for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Charlemaine ranks #76 out of 575 stores we track. This places them in the top 13% of baby & kids stores by product catalog size.
Last scanned
Feb 20, 2026
