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Parallax Oct 23

babylikestopony.com

babylikestopony is a luxury lingerie and designer bodywear boutique based in Sydney, specializing in high-end, ethically handcrafted European pieces. The store curates avant-garde lingerie, designer accessories, and fashion items from brands including DSTM, La fille d'O, Bordelle, and Murmur, positioning itself as a curator of sensual, ecologically responsible intimate apparel.

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Products

330

Collections

24

Pages

18

Blog Posts

41

CommerceRank Score

Overall store health assessment based on 5 key factors

D

52/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#8751 / 16375

Faster than 47% of stores

Lingerie Ranking

#56 / 115

Top 49% in category

Category Avg Performance

55

+2 above avg

Category Avg LCP

1.7s

Faster than avg

57

Performance

85

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.7s

Largest Contentful Paint

CLSgood

0.020

Cumulative Layout Shift

INPgood

71ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 181 Lingerie stores

#56 in Lingerie

Above average (top 31%)

57% below average

330 products vs 761 avg

Faster than 51% of Lingerie stores

PageSpeed score: 57/100

No BNPL options

66% of Lingerie stores offer PayPal

Category Benchmarks

Compared to 181 stores in Lingerie

Products330 / avg 761

57% below average

avg

Collections24 / avg 136

82% below average

avg

Pages18 / avg 24

25% below average

avg

Blog Posts41 / avg 68

40% below average

avg

Category Intelligence

How Parallax Oct 23 compares to other lingerie stores

Insights

  • 66% of Lingerie stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 31% by catalog size

Content Investment

low

Basic content (18 pages)

Tech Stack Maturity

Basic stack

No review platform (35% of category uses one)No BNPL detected (75% of category offers BNPL)

Business Sophistication

Early stage

International

Store Timeline & History

Feb 2026

330 products24 collections18 pages41 blogs

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About Parallax Oct 23

Parallax Oct 23 is a lingerie ecommerce store built on and operating in ES. The store currently offers 330 products organized across 24 collections, making it comparable in size for the lingerie category.

Theme and Design

Parallax Oct 23 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Parallax Oct 23 achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Parallax Oct 23 has not implemented a third-party review platform. Compared to other lingerie stores, 66% of lingerie stores offer paypal

Competitive Positioning

Within the Lingerie category, Parallax Oct 23 ranks #56 out of 181 stores we track. This places them in the top 31% of lingerie stores by product catalog size.

Last scanned

Feb 24, 2026

Parallax Oct 23 | Lingerie Store Analysis | CommerceRank