Fleurofengland
fleurofengland.com
Fleur of England is a luxury lingerie and nightwear retailer specializing in exquisite designer intimate apparel, including bras, knickers, bodysuits, and sumptuous silk nightwear, along with complementary lingerie accessories such as suspender belts and hosiery.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
294
Collections
379
Pages
123
Blog Posts
232
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Lingerie category average (55)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Lingerie Ranking
#2 / 115
Top 2% in category
Category Avg Performance
55
-21 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
103ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 181 Lingerie stores
#4 in Lingerie
Top 2% of stores
61% below average
294 products vs 761 avg
Faster than 98% of Lingerie stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 181 stores in Lingerie
61% below average
avg
179% above average
avg
413% above average
avg
241% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (232 blogs, 123 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Lingerie Stores
Other lingerie stores with similar size
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About Fleurofengland
Fleurofengland is a lingerie ecommerce store built on shopify and operating in BR. The store currently offers 294 products organized across 379 collections, making it comparable in size for the lingerie category.
Theme and Design
Fleurofengland uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fleurofengland achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fleurofengland has not implemented a third-party review platform and offers Pipe, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Lingerie category, Fleurofengland ranks #4 out of 181 stores we track. This places them in the top 2% of lingerie stores by product catalog size.
Last scanned
Feb 23, 2026
