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Fleurofengland

shopify

fleurofengland.com

Fleur of England is a luxury lingerie and nightwear retailer specializing in exquisite designer intimate apparel, including bras, knickers, bodysuits, and sumptuous silk nightwear, along with complementary lingerie accessories such as suspender belts and hosiery.

Lingerie
Bespoke
BR / GBP
Pipe +2
Visit Store

Performance Needs Attention

This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

294

Collections

379

Pages

123

Blog Posts

232

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 21 points below Lingerie category average (55)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Lingerie Ranking

#2 / 115

Top 2% in category

Category Avg Performance

55

-21 below avg

Category Avg LCP

1.7s

Slower than avg

34

Performance

100

Accessibility

100

SEO

Core Web Vitals

LCPneeds work

3.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

103ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 181 Lingerie stores

#4 in Lingerie

Top 2% of stores

61% below average

294 products vs 761 avg

Faster than 98% of Lingerie stores

PageSpeed score: 34/100

Category Benchmarks

Compared to 181 stores in Lingerie

Products294 / avg 761

61% below average

avg

Collections379 / avg 136

179% above average

avg

Pages123 / avg 24

413% above average

avg

Blog Posts232 / avg 68

241% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Pipe
PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

high

Strong content (232 blogs, 123 pages)

Tech Stack Maturity

Mature stack

No review platform (35% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

294 products379 collections123 pages232 blogs

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About Fleurofengland

Fleurofengland is a lingerie ecommerce store built on shopify and operating in BR. The store currently offers 294 products organized across 379 collections, making it comparable in size for the lingerie category.

Theme and Design

Fleurofengland uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Fleurofengland achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Fleurofengland has not implemented a third-party review platform and offers Pipe, PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Lingerie category, Fleurofengland ranks #4 out of 181 stores we track. This places them in the top 2% of lingerie stores by product catalog size.

Last scanned

Feb 23, 2026

Fleurofengland | Lingerie Store Analysis | CommerceRank