Babymori
babymori.com
MORI is a sustainable baby and kids clothing retailer offering organic cotton and bamboo sleepwear, pyjamas, sleeping bags, bodysuits, and seasonal apparel. The store combines eco-friendly materials with comfortable designs for infants and children, alongside curated selections of complementary brands and accessories.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
4,336
Collections
273
Pages
213
Blog Posts
315
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 13 points below Baby & Kids category average (56)
- Accessibility score is 69/100 - improve for better UX and legal compliance
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13416 / 16375
Faster than 18% of stores
Baby & Kids Ranking
#328 / 402
Top 82% in category
Category Avg Performance
56
-13 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.040
Cumulative Layout Shift
132ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
282ms
Time to First Byte
9.3s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#21 in Baby & Kids
Top 4% of stores
608% above average
4,336 products vs 612 avg
Slower than 82% of Baby & Kids stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
608% above average
avg
187% above average
avg
1021% above average
avg
855% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 4% by catalog size
high
Strong content (315 blogs, 213 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Babymori
Babymori is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 4,336 products organized across 273 collections, making it larger than average for the baby & kids category.
Theme and Design
Babymori uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Babymori achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 69/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Babymori uses Reviews.io for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Babymori ranks #21 out of 575 stores we track. This places them in the top 4% of baby & kids stores by product catalog size.
Last scanned
Feb 19, 2026
