Kidly
kidly.co.uk
MORI is a sustainable baby and kids' clothing retailer specializing in organic cotton and bamboo sleepwear, pyjamas, sleepsuits, and seasonal apparel. The store offers a curated selection of children's clothing, footwear, swimwear, and lifestyle products from MORI's own brand alongside other popular kids' brands.
Products
4,550
Collections
275
Pages
213
Blog Posts
315
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#20 in Baby & Kids
Top 3% of stores
643% above average
4,550 products vs 612 avg
Category Benchmarks
Compared to 575 stores in Baby & Kids
643% above average
avg
189% above average
avg
1021% above average
avg
855% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Top 10% largest catalog
Top 3% by catalog size
high
Strong content (315 blogs, 213 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Mar 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Kidly
Kidly is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 4,550 products organized across 275 collections, making it larger than average for the baby & kids category.
Theme and Design
Kidly uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Kidly uses Reviews.io for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Kidly ranks #20 out of 575 stores we track. This places them in the top 3% of baby & kids stores by product catalog size.
Last scanned
Mar 12, 2026
