Babyrepublic
babyrepublic.co.uk
Baby Republic is a wholesale toy distributor offering bulk purchases of branded toy lines and novelty items including Speks, The Elf on the Shelf, Hello Kitty Plush, and Little Brian products. The store specializes in impulse items, trendy novelties, and active play products for retail buyers.
Products
59
Collections
16
Pages
12
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#5490 / 16375
Faster than 66% of stores
Toys & Games Ranking
#111 / 293
Top 38% in category
Category Avg Performance
59
+5 above avg
Category Avg LCP
1.6s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
162ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
518ms
Time to First Byte
7.4s
Speed Index
Store Audit
Actionable insights compared to 465 Toys & Games stores
#296 in Toys & Games
Below 64% of stores
97% below average
59 products vs 2,106 avg
Faster than 62% of Toys & Games stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 465 stores in Toys & Games
97% below average
avg
80% below average
avg
14% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 64% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Toys & Games Stores
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About Babyrepublic
Babyrepublic is a toys & games ecommerce store built on shopify and operating in GB. The store currently offers 59 products organized across 16 collections, making it comparable in size for the toys & games category.
Theme and Design
Babyrepublic uses the Xtra theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Babyrepublic achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Babyrepublic has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Babyrepublic ranks #296 out of 465 stores we track. This places them in the top 64% of toys & games stores by product catalog size.
Last scanned
Feb 20, 2026
