shopify-eu-v2/master
babytula.eu
Baby Tula is a manufacturer of ergonomic baby carriers designed for infants from newborn to toddler stages. The store offers a range of carrier styles including structured carriers, half buckle carriers, ring slings, and travel-compact options, with free shipping from €55 and free returns across Europe.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
94
Collections
115
Pages
46
Blog Posts
86
CommerceRank Score
Overall store health assessment based on 5 key factors
40/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Baby & Kids category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14702 / 16375
Faster than 10% of stores
Baby & Kids Ranking
#360 / 402
Top 90% in category
Category Avg Performance
56
-19 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
140ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#285 in Baby & Kids
Above average (top 50%)
85% below average
94 products vs 612 avg
Slower than 90% of Baby & Kids stores
PageSpeed score: 37/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
85% below average
avg
21% above average
avg
142% above average
avg
161% above average
avg
Category Intelligence
How shopify-eu-v2/master compares to other baby & kids stores
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 50% by catalog size
high
Strong content (86 blogs, 46 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About shopify-eu-v2/master
shopify-eu-v2/master is a baby & kids ecommerce store built on and operating in DE. The store currently offers 94 products organized across 115 collections, making it comparable in size for the baby & kids category.
Theme and Design
shopify-eu-v2/master uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, shopify-eu-v2/master achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, shopify-eu-v2/master has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, shopify-eu-v2/master ranks #285 out of 575 stores we track. This places them in the top 50% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
