Babytula
babytula.co.uk
Tula Baby Carrier is a specialist retailer of ergonomic baby carriers designed for newborns through toddlers. The store offers expressive designs with inclusive sizing options, featuring multiple collections in different materials and styles to suit various babywearing preferences.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
93
Collections
131
Pages
32
Blog Posts
98
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Baby & Kids category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
-10 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
118ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
188ms
Time to First Byte
10.2s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
85% below average
93 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
85% below average
avg
38% above average
avg
68% above average
avg
197% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (98 blogs, 32 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Babytula
Babytula is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 93 products organized across 131 collections, making it comparable in size for the baby & kids category.
Theme and Design
Babytula uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Babytula achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Babytula uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Babytula ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 22, 2026
