Badboyjewellery
badboyjewellery.com
Badboy Jewellery is a UK-based retailer specializing in alternative and biker-themed jewelry, including skull rings, goth bracelets, titanium rings, and sterling silver pieces. The store offers a curated selection of Alchemy Gothic branded items and motorcycle-inspired accessories with free UK delivery and a 30-day money-back guarantee.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
906
Collections
35
Pages
7
Blog Posts
9
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12112 / 16375
Faster than 26% of stores
Jewelry & Accessories Ranking
#382 / 514
Top 74% in category
Category Avg Performance
57
-9 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.100
Cumulative Layout Shift
114ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
464ms
Time to First Byte
5.5s
Speed Index
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#75 in Jewelry & Accessories
Top 11% of stores
18% above average
906 products vs 770 avg
Slower than 74% of Jewelry & Accessories stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
18% above average
avg
30% below average
avg
59% below average
avg
65% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 11% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Badboyjewellery
Badboyjewellery is a jewelry & accessories ecommerce store built on shopify and operating in GB. The store currently offers 906 products organized across 35 collections, making it larger than average for the jewelry & accessories category.
Theme and Design
Badboyjewellery uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Badboyjewellery achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Badboyjewellery uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewelry & Accessories category, Badboyjewellery ranks #75 out of 679 stores we track. This places them in the top 11% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 19, 2026
