Cherubscharms
cherubscharms.co.uk
Cherubs Charms is a UK-based retailer specializing in decorative shoe charms and accessories designed for crocs, trainers, and bags. The store offers a wide range of PVC charms, metal bling charms, jelly and plush collections, along with complementary items like chains, studs, keyrings, and socks.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
756
-11Collections
27
+1Pages
9
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Jewelry & Accessories category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12674 / 16375
Faster than 23% of stores
Jewelry & Accessories Ranking
#399 / 514
Top 78% in category
Category Avg Performance
57
-11 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.4s
Speed Index
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#94 in Jewelry & Accessories
Top 14% of stores
2% below average
756 products vs 770 avg
Slower than 78% of Jewelry & Accessories stores
PageSpeed score: 46/100
-11 products
Over the past month
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
2% below average
avg
46% below average
avg
47% below average
avg
88% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Removed 11 products last month
9 months
Since Jul 2025
Larger than 75% of category
Top 14% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Aug 2025
Jul 2025
Similar Jewelry & Accessories Stores
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About Cherubscharms
Cherubscharms is a jewelry & accessories ecommerce store built on shopify and operating in GB. The store currently offers 756 products organized across 27 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Cherubscharms uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Cherubscharms achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Cherubscharms has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Jewelry & Accessories category, Cherubscharms ranks #94 out of 679 stores we track. This places them in the top 14% of jewelry & accessories stores by product catalog size. Over the past month, the store has reduced its catalog by 11 products.
Last scanned
Feb 18, 2026
