Back to Directory

Cherubscharms

shopify

cherubscharms.co.uk

Cherubs Charms is a UK-based retailer specializing in decorative shoe charms and accessories designed for crocs, trainers, and bags. The store offers a wide range of PVC charms, metal bling charms, jelly and plush collections, along with complementary items like chains, studs, keyrings, and socks.

Visit Store

Performance Needs Attention

This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

756

-11

Collections

27

+1

Pages

9

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

57/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 11 points below Jewelry & Accessories category average (57)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#12674 / 16375

Faster than 23% of stores

Jewelry & Accessories Ranking

#399 / 514

Top 78% in category

Category Avg Performance

57

-11 below avg

Category Avg LCP

1.9s

46

Performance

92

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

4.4s

Speed Index

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#94 in Jewelry & Accessories

Top 14% of stores

2% below average

756 products vs 770 avg

Slower than 78% of Jewelry & Accessories stores

PageSpeed score: 46/100

-11 products

Over the past month

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products756 / avg 770

2% below average

avg

Collections27 / avg 50

46% below average

avg

Pages9 / avg 17

47% below average

avg

Blog Posts3 / avg 26

88% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Removed 11 products last month

Tracking History

9 months

Since Jul 2025

Market Position

Larger than 75% of category

Top 14% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Aug 2025

756 products27 collections9 pages3 blogs

Jul 2025

767 products26 collections9 pages3 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Cherubscharms

Cherubscharms is a jewelry & accessories ecommerce store built on shopify and operating in GB. The store currently offers 756 products organized across 27 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Cherubscharms uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Cherubscharms achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Cherubscharms has not implemented a third-party review platform and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Jewelry & Accessories category, Cherubscharms ranks #94 out of 679 stores we track. This places them in the top 14% of jewelry & accessories stores by product catalog size. Over the past month, the store has reduced its catalog by 11 products.

Last scanned

Feb 18, 2026

Cherubscharms | Jewelry & Accessories Store Analysis | CommerceRank