Venue
badmintondirect.com
BadmintonDirect.com is an ecommerce retailer specializing in authentic badminton equipment and apparel. The store offers a curated selection of badminton rackets, shoes, and accessories from leading brands including Yonex, Victor, HL, and Hundred, catering to players of all skill levels from beginners to advanced athletes.
Products
359
Collections
145
Pages
21
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Accessibility score is 66/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#9717 / 16375
Faster than 41% of stores
Sports & Outdoors Ranking
#401 / 716
Top 56% in category
Category Avg Performance
56
-1 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.8s
Largest Contentful Paint
0.070
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#320 in Sports & Outdoors
Above average (top 30%)
63% below average
359 products vs 976 avg
Slower than 56% of Sports & Outdoors stores
PageSpeed score: 55/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
63% below average
avg
5% below average
avg
28% below average
avg
95% below average
avg
Category Intelligence
How Venue compares to other sports & outdoors stores
0%
of Sports & Outdoors stores use this theme
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
VenueType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 30% by catalog size
low
Basic content (21 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Venue
Venue is a sports & outdoors ecommerce store built on and operating in US. The store currently offers 359 products organized across 145 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Venue uses the Venue theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Venue achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 66/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Venue has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Venue ranks #320 out of 1076 stores we track. This places them in the top 30% of sports & outdoors stores by product catalog size.
Last scanned
Feb 24, 2026
