Camouflagestore
camouflagestore.uk
Camouflage Store is a family-run outdoor clothing and equipment retailer offering tactical and recreational gear including jackets, footwear, backpacks, camping equipment, and accessories from brands such as Keela, Snugpak, Altberg, and Outdoor Research. The business provides consultation services to MOD suppliers and focuses on products designed, tested, and proven for outdoor and expedition use.
Products
341
Collections
55
Pages
2
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#330 in Sports & Outdoors
Above average (top 31%)
65% below average
341 products vs 976 avg
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
65% below average
avg
64% below average
avg
93% below average
avg
97% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Above average catalog size
Top 31% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Mar 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Camouflagestore
Camouflagestore is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 341 products organized across 55 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Camouflagestore uses the Horizon theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Camouflagestore uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Camouflagestore ranks #330 out of 1076 stores we track. This places them in the top 31% of sports & outdoors stores by product catalog size.
Last scanned
Mar 11, 2026