Badmintonhq
badmintonhq.co.uk
Badminton HQ is the UK's specialist badminton shop offering a comprehensive range of badminton equipment including rackets, shuttlecocks, shoes, clothing, racket bags, grips, and strings. The store caters to all skill levels from beginners to professionals and stocks major brands like Yonex, positioning itself as a dedicated sports retailer with competitive pricing and rapid dispatch.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,620
Collections
200
Pages
86
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
73/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Sports & Outdoors category average (56)
- Fix INP: Interaction delay is poor - reduce JavaScript and optimise event handlers
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
-23 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
510ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
306ms
Time to First Byte
19.7s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
168% above average
2,620 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
168% above average
avg
31% above average
avg
197% above average
avg
97% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (2 blogs, 86 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Badmintonhq
Badmintonhq is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 2,620 products organized across 200 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Badmintonhq uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Badmintonhq achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Badmintonhq uses judge.me for customer reviews and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Badmintonhq ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 22, 2026
