Passenger Clothing
passenger-clothing.com
Passenger Clothing is a sustainable outdoor apparel brand that designs clothing and gear for outdoor activities and travel. The brand emphasizes environmental responsibility through eco-friendly materials and practices, including planting one tree for every order.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,476
+159Collections
180
+2Pages
60
+1Blog Posts
254
+7CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Sports & Outdoors category average (56)
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#15323 / 16375
Faster than 6% of stores
Sports & Outdoors Ranking
#668 / 716
Top 93% in category
Category Avg Performance
56
-24 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
269ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#87 in Sports & Outdoors
Top 8% of stores
154% above average
2,476 products vs 976 avg
Slower than 93% of Sports & Outdoors stores
PageSpeed score: 32/100
+159 products
Over the past month
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
154% above average
avg
18% above average
avg
107% above average
avg
316% above average
avg
Category Intelligence
How Passenger Clothing compares to other sports & outdoors stores
7%
of Sports & Outdoors stores use TrustPilot
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Business Profile
Store maturity and operational indicators
Growing (+7%)
Added 159 products last month
1+ year
Since Dec 2024
Top 10% largest catalog
Top 8% by catalog size
high
Strong content (254 blogs, 60 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Mar 2025
Mar 2025
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Passenger Clothing
Passenger Clothing is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 2,476 products organized across 180 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Passenger Clothing uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Passenger Clothing achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Passenger Clothing uses TrustPilot for customer reviews. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Passenger Clothing ranks #87 out of 1076 stores we track. This places them in the top 8% of sports & outdoors stores by product catalog size. Over the past month, the store has grown its catalog by 159 products.
Last scanned
Feb 18, 2026
