BWM - 2026 (Yellow)
baduworldmarket.com
Badu World Market is the official merchandise store for Grammy-winning artist Erykah Badu, offering tour merchandise, branded apparel including hoodies, tees, pants, and headwear, plus limited-edition collaborations and collectibles like Funko Pop figures. The store features collections tied to her albums, tours, and creative partnerships.
Products
153
Collections
79
Pages
11
Blog Posts
17
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#5882 / 16375
Faster than 64% of stores
Music & Merch Ranking
#138 / 305
Top 45% in category
Category Avg Performance
61
+2 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
80ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 436 Music & Merch stores
#143 in Music & Merch
Above average (top 33%)
86% below average
153 products vs 1,103 avg
Faster than 55% of Music & Merch stores
PageSpeed score: 63/100
No BNPL options
63% of Music & Merch stores offer PayPal
Category Benchmarks
Compared to 436 stores in Music & Merch
86% below average
avg
20% above average
avg
21% below average
avg
68% below average
avg
Category Intelligence
How BWM - 2026 (Yellow) compares to other music & merch stores
Insights
- 63% of Music & Merch stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 33% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Music & Merch Stores
Other music & merch stores with similar size
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About BWM - 2026 (Yellow)
BWM - 2026 (Yellow) is a music & merch ecommerce store built on and operating in US. The store currently offers 153 products organized across 79 collections, making it comparable in size for the music & merch category.
Theme and Design
BWM - 2026 (Yellow) uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, BWM - 2026 (Yellow) achieves a performance score of 63/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 79/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, BWM - 2026 (Yellow) has not implemented a third-party review platform. Compared to other music & merch stores, 63% of music & merch stores offer paypal
Competitive Positioning
Within the Music & Merch category, BWM - 2026 (Yellow) ranks #143 out of 436 stores we track. This places them in the top 33% of music & merch stores by product catalog size.
Last scanned
Feb 24, 2026
