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Baebea-Shopify-Theme/main

baebea.com

Baebea is a modern British baby brand offering safe, sustainable baby essentials including feeding products (Foodie Feeders, divided plates, training cups), weaning sets, playtime toys, and care accessories like bibs and dummy holders in minimalist, soothing hues.

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Products

29

Collections

18

Pages

15

Blog Posts

7

CommerceRank Score

Overall store health assessment based on 5 key factors

D

45/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#3854 / 16375

Faster than 76% of stores

Baby & Kids Ranking

#72 / 402

Top 18% in category

Category Avg Performance

56

+12 above avg

Category Avg LCP

1.7s

Faster than avg

68

Performance

88

Accessibility

92

SEO

Core Web Vitals

LCPgood

0.9s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#415 in Baby & Kids

Below 72% of stores

95% below average

29 products vs 612 avg

Faster than 82% of Baby & Kids stores

PageSpeed score: 68/100

No BNPL options

64% of Baby & Kids stores offer PayPal

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products29 / avg 612

95% below average

avg

Collections18 / avg 95

81% below average

avg

Pages15 / avg 19

21% below average

avg

Blog Posts7 / avg 33

79% below average

avg

Category Intelligence

How Baebea-Shopify-Theme/main compares to other baby & kids stores

Insights

  • 64% of Baby & Kids stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 72% by catalog size

Content Investment

low

Basic content (15 pages)

Tech Stack Maturity

Basic stack

No review platform (29% of category uses one)No BNPL detected (70% of category offers BNPL)

Business Sophistication

Early stage

International

Store Timeline & History

Feb 2026

29 products18 collections15 pages7 blogs

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About Baebea-Shopify-Theme/main

Baebea-Shopify-Theme/main is a baby & kids ecommerce store built on and operating in GB. The store currently offers 29 products organized across 18 collections, making it comparable in size for the baby & kids category.

Theme and Design

Baebea-Shopify-Theme/main uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Baebea-Shopify-Theme/main achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Baebea-Shopify-Theme/main has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal

Competitive Positioning

Within the Baby & Kids category, Baebea-Shopify-Theme/main ranks #415 out of 575 stores we track. This places them in the top 72% of baby & kids stores by product catalog size.

Last scanned

Feb 24, 2026

Baebea-Shopify-Theme/main | Baby & Kids Store Analysis | CommerceRank