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Lansinoh

shopify

lansinoh.ie

Lansinoh is a breastfeeding and postpartum care brand offering a comprehensive range of products including breast pumps, nipple creams, milk storage solutions, breast pads, maternity pads, and feeding accessories. Founded by a breastfeeding mother, the brand focuses on supporting nursing mothers and their infants through evidence-based lactation and postpartum recovery products.

Baby & Kids
Bespoke
GB / GBP
Pipe +1
Visit Store

Performance Needs Attention

This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

45

Collections

23

Pages

16

Blog Posts

114

CommerceRank Score

Overall store health assessment based on 5 key factors

D

50/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 18 points below Baby & Kids category average (56)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Baby & Kids Ranking

#3 / 402

Top 1% in category

Category Avg Performance

56

-18 below avg

Category Avg LCP

1.7s

Faster than avg

38

Performance

92

Accessibility

85

SEO

Core Web Vitals

LCPgood

1.4s

Largest Contentful Paint

CLSgood

0.020

Cumulative Layout Shift

INPgood

87ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#11 in Baby & Kids

Top 2% of stores

93% below average

45 products vs 612 avg

Faster than 99% of Baby & Kids stores

PageSpeed score: 38/100

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products45 / avg 612

93% below average

avg

Collections23 / avg 95

76% below average

avg

Pages16 / avg 19

16% below average

avg

Blog Posts114 / avg 33

245% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Pipe
PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

high

Strong content (114 blogs, 16 pages)

Tech Stack Maturity

Mature stack

No review platform (29% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

45 products23 collections16 pages114 blogs

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About Lansinoh

Lansinoh is a baby & kids ecommerce store built on shopify and operating in GB. The store currently offers 45 products organized across 23 collections, making it comparable in size for the baby & kids category.

Theme and Design

Lansinoh uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Lansinoh achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Lansinoh has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.

Competitive Positioning

Within the Baby & Kids category, Lansinoh ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.

Last scanned

Feb 23, 2026

Lansinoh | Baby & Kids Store Analysis | CommerceRank