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Pipeline

baecandle.com

Bae Candle is a micro-batch, hand-crafted candle brand offering natural, toxin-free coconut and soy wax candles in collections including Luminous (glass), Retro (tin), and Bae Melts. The brand emphasizes eco-friendly materials and aims to provide a tranquil sensory experience through home fragrance products.

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Products

21

Collections

5

Pages

5

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

49/100

performance20/25 (Good)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content9/15 (Good)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#2720 / 16375

Faster than 83% of stores

Candle & Home Fragrance Ranking

#24 / 186

Top 13% in category

Category Avg Performance

57

+14 above avg

Category Avg LCP

1.9s

71

Performance

95

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 256 Candle & Home Fragrance stores

#183 in Candle & Home Fragrance

Below 71% of stores

90% below average

21 products vs 220 avg

Faster than 87% of Candle & Home Fragrance stores

PageSpeed score: 71/100

No BNPL options

67% of Candle & Home Fragrance stores offer PayPal

Category Benchmarks

Compared to 256 stores in Candle & Home Fragrance

Products21 / avg 220

90% below average

avg

Collections5 / avg 47

89% below average

avg

Pages5 / avg 27

81% below average

avg

Blog Posts3 / avg 30

90% below average

avg

Category Intelligence

How Pipeline compares to other candle & home fragrance stores

Theme Adoption

0%

of Candle & Home Fragrance stores use this theme

Insights

  • 67% of Candle & Home Fragrance stores offer PayPal

Theme & Design

Theme Name

Pipeline

Type

Theme Store

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 71% by catalog size

Content Investment

low

Basic content (5 pages)

Tech Stack Maturity

Basic stack

No review platform (34% of category uses one)No BNPL detected (73% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

21 products5 collections5 pages3 blogs

Similar Candle & Home Fragrance Stores

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About Pipeline

Pipeline is a candle & home fragrance ecommerce store built on and operating in DE. The store currently offers 21 products organized across 5 collections, making it comparable in size for the candle & home fragrance category.

Theme and Design

Pipeline uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Pipeline achieves a performance score of 71/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Pipeline has not implemented a third-party review platform. Compared to other candle & home fragrance stores, 67% of candle & home fragrance stores offer paypal

Competitive Positioning

Within the Candle & Home Fragrance category, Pipeline ranks #183 out of 256 stores we track. This places them in the top 71% of candle & home fragrance stores by product catalog size.

Last scanned

Feb 24, 2026

Pipeline | Candle & Home Fragrance Store Analysis | CommerceRank