Pipeline
baecandle.com
Bae Candle is a micro-batch, hand-crafted candle brand offering natural, toxin-free coconut and soy wax candles in collections including Luminous (glass), Retro (tin), and Bae Melts. The brand emphasizes eco-friendly materials and aims to provide a tranquil sensory experience through home fragrance products.
Products
21
Collections
5
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#2720 / 16375
Faster than 83% of stores
Candle & Home Fragrance Ranking
#24 / 186
Top 13% in category
Category Avg Performance
57
+14 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#183 in Candle & Home Fragrance
Below 71% of stores
90% below average
21 products vs 220 avg
Faster than 87% of Candle & Home Fragrance stores
PageSpeed score: 71/100
No BNPL options
67% of Candle & Home Fragrance stores offer PayPal
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
90% below average
avg
89% below average
avg
81% below average
avg
90% below average
avg
Category Intelligence
How Pipeline compares to other candle & home fragrance stores
0%
of Candle & Home Fragrance stores use this theme
Insights
- 67% of Candle & Home Fragrance stores offer PayPal
Theme & Design
Theme Name
PipelineType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 71% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Candle & Home Fragrance Stores
Other candle & home fragrance stores with similar size
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About Pipeline
Pipeline is a candle & home fragrance ecommerce store built on and operating in DE. The store currently offers 21 products organized across 5 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Pipeline uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Pipeline achieves a performance score of 71/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pipeline has not implemented a third-party review platform. Compared to other candle & home fragrance stores, 67% of candle & home fragrance stores offer paypal
Competitive Positioning
Within the Candle & Home Fragrance category, Pipeline ranks #183 out of 256 stores we track. This places them in the top 71% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 24, 2026
