Bakell
bakell.com
Bakell is a manufacturer and retailer of food-grade edible glitter, luster dusts, food coloring, and baking supplies for cakes, cupcakes, cookies, and beverages. The company operates from an FDA-registered facility and offers complementary baking tools, decorating kits, and bakeware products, serving both retail customers and wholesale clients.
Products
5,389
Collections
248
Pages
251
Blog Posts
259
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#15 in Food & Drink
Top 1% of stores
2193% above average
5,389 products vs 235 avg
Category Benchmarks
Compared to 1794 stores in Food & Drink
2193% above average
avg
629% above average
avg
1294% above average
avg
463% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (259 blogs, 251 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About Bakell
Bakell is a food & drink ecommerce store built on Shopify and operating in US. The store currently offers 5,389 products organized across 248 collections, making it larger than average for the food & drink category.
Theme and Design
Bakell uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Bakell uses Stamped for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Bakell ranks #15 out of 1794 stores we track. This places them in the top 1% of food & drink stores by product catalog size.
Last scanned
Feb 25, 2026