Balilene
balilene.com
Balilene is an Indonesian online retailer specializing in authentic branded bags and accessories from premium international designers including Fossil, Michael Kors, Coach, Adidas, Swatch, and Karl Lagerfeld. The store offers a wide selection of bags by category (backpacks, clutches, shoulder bags, tote bags) and by designer, positioning itself as a trusted source for original branded merchandise.
Products
6,090
Collections
100
Pages
14
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#8662 / 16375
Faster than 47% of stores
Jewelry & Accessories Ranking
#280 / 514
Top 54% in category
Category Avg Performance
57
+0 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
—
Time to First Byte
6.9s
Speed Index
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#14 in Jewelry & Accessories
Top 2% of stores
691% above average
6,090 products vs 770 avg
Slower than 54% of Jewelry & Accessories stores
PageSpeed score: 57/100
No BNPL options
61% of Jewelry & Accessories stores offer PayPal
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
691% above average
avg
100% above average
avg
18% below average
avg
88% below average
avg
Category Intelligence
How Balilene compares to other jewelry & accessories stores
12%
of Jewelry & Accessories stores use judge.me
0%
of Jewelry & Accessories stores use this theme
Insights
- 61% of Jewelry & Accessories stores offer PayPal
Theme & Design
Theme Name
EllaType
Theme Store
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (14 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Jewelry & Accessories Stores
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About Balilene
Balilene is a jewelry & accessories ecommerce store built on shopify and operating in ID. The store currently offers 6,090 products organized across 100 collections, making it larger than average for the jewelry & accessories category.
Theme and Design
Balilene uses the Ella theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Balilene achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Balilene uses judge.me for customer reviews. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal
Competitive Positioning
Within the Jewelry & Accessories category, Balilene ranks #14 out of 679 stores we track. This places them in the top 2% of jewelry & accessories stores by product catalog size.
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