Ballistol
ballistol.co.uk
Ballistol UK is the official retailer of Ballistol, a legendary multi-purpose oil solution trusted for over a century. The store offers an extensive range of eco-friendly products designed for firearms maintenance, weapon care, automotive use, household care, bike maintenance, and outdoor applications.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
50
Collections
13
Pages
45
Blog Posts
85
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Tools & DIY Ranking
#3 / 114
Top 3% in category
Category Avg Performance
56
-9 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
—
Time to First Byte
14.1s
Speed Index
Store Audit
Actionable insights compared to 155 Tools & DIY stores
#2 in Tools & DIY
Top 1% of stores
96% below average
50 products vs 1,122 avg
Faster than 97% of Tools & DIY stores
PageSpeed score: 47/100
Category Benchmarks
Compared to 155 stores in Tools & DIY
96% below average
avg
87% below average
avg
200% above average
avg
347% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (85 blogs, 45 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Ballistol
Ballistol is a tools & diy ecommerce store built on shopify and operating in GB. The store currently offers 50 products organized across 13 collections, making it comparable in size for the tools & diy category.
Theme and Design
Ballistol uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ballistol achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 70/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ballistol has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Tools & DIY category, Ballistol ranks #2 out of 155 stores we track. This places them in the top 1% of tools & diy stores by product catalog size.
Last scanned
Feb 22, 2026
