Custom bnctools-live
bnctools.com
Brant & Cochran is a Maine-based manufacturer and restorer of axes, offering both newly forged axes and restored vintage axes designed for functional use. The company also sells axe handles, accessories, and apparel, with a focus on quality craftsmanship and American-made products.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
49
Collections
7
Pages
33
Blog Posts
47
CommerceRank Score
Overall store health assessment based on 5 key factors
38/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Tools & DIY category average (56)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13104 / 16375
Faster than 20% of stores
Tools & DIY Ranking
#89 / 114
Top 78% in category
Category Avg Performance
56
-11 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
79ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 155 Tools & DIY stores
#100 in Tools & DIY
Below 65% of stores
96% below average
49 products vs 1,122 avg
Slower than 78% of Tools & DIY stores
PageSpeed score: 45/100
No BNPL options
59% of Tools & DIY stores offer PayPal
Category Benchmarks
Compared to 155 stores in Tools & DIY
96% below average
avg
93% below average
avg
120% above average
avg
147% above average
avg
Category Intelligence
How Custom bnctools-live compares to other tools & diy stores
Insights
- 59% of Tools & DIY stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 65% by catalog size
high
Strong content (47 blogs, 33 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Tools & DIY Stores
Other tools & diy stores with similar size
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About Custom bnctools-live
Custom bnctools-live is a tools & diy ecommerce store built on and operating in GB. The store currently offers 49 products organized across 7 collections, making it comparable in size for the tools & diy category.
Theme and Design
Custom bnctools-live uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Custom bnctools-live achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Custom bnctools-live has not implemented a third-party review platform. Compared to other tools & diy stores, 59% of tools & diy stores offer paypal
Competitive Positioning
Within the Tools & DIY category, Custom bnctools-live ranks #100 out of 155 stores we track. This places them in the top 65% of tools & diy stores by product catalog size.
Last scanned
Feb 24, 2026
