Bamfordlondon
bamfordlondon.com
Bamford London is an official online retailer of British-designed, Swiss-made luxury watches for men and women, offering customization services, watch straps, and accessories. The store features their proprietary watch collections including models like the B347, B80, D-300, and GMT, alongside limited edition pieces and a customizer tool for personalized timepieces.
Products
238
Collections
16
Pages
10
Blog Posts
219
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#7701 / 16375
Faster than 53% of stores
Jewellery & Watches Ranking
#359 / 758
Top 47% in category
Category Avg Performance
57
+2 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
80ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
257ms
Time to First Byte
7.9s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#456 in Jewellery & Watches
Above average (top 42%)
70% below average
238 products vs 802 avg
Faster than 53% of Jewellery & Watches stores
PageSpeed score: 59/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
70% below average
avg
78% below average
avg
64% below average
avg
376% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 42% by catalog size
high
Strong content (219 blogs, 10 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Jewellery & Watches Stores
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About Bamfordlondon
Bamfordlondon is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 238 products organized across 16 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Bamfordlondon uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 7% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Bamfordlondon achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Bamfordlondon has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Bamfordlondon ranks #456 out of 1082 stores we track. This places them in the top 42% of jewellery & watches stores by product catalog size.
Last scanned
Feb 20, 2026
