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Cumbrian

shopify

cumbrian.com

Cumbrian Designs Jewellery is a UK-based maker of handmade original wedding rings and engagement bands crafted from gold and silver, featuring unusual raw diamonds and precious gemstones. The brand creates bespoke, designer jewellery pieces inspired by the English Lake District and Cumbrian coastline, offering unique designs not found elsewhere.

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Products

225

Collections

48

Pages

11

Blog Posts

12

CommerceRank Score

Overall store health assessment based on 5 key factors

C

63/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme12/15 (Popular theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#7684 / 16375

Faster than 53% of stores

Jewellery & Watches Ranking

#357 / 758

Top 47% in category

Category Avg Performance

57

+2 above avg

Category Avg LCP

1.8s

Faster than avg

59

Performance

90

Accessibility

100

SEO

Core Web Vitals

LCPgood

0.8s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

63ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.7s

First Contentful Paint

TTFBgood

219ms

Time to First Byte

SIpoor

7.1s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#472 in Jewellery & Watches

Above average (top 44%)

72% below average

225 products vs 802 avg

Faster than 53% of Jewellery & Watches stores

PageSpeed score: 59/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products225 / avg 802

72% below average

avg

Collections48 / avg 72

33% below average

avg

Pages11 / avg 28

61% below average

avg

Blog Posts12 / avg 46

74% below average

avg

Theme & Design

Theme Name

Craft

Type

Theme Store

Theme Store ID

1368

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 44% by catalog size

Content Investment

low

Basic content (11 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

225 products48 collections11 pages12 blogs

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About Cumbrian

Cumbrian is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 225 products organized across 48 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Cumbrian uses the Craft theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Cumbrian achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Cumbrian has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Cumbrian ranks #472 out of 1082 stores we track. This places them in the top 44% of jewellery & watches stores by product catalog size.

Last scanned

Feb 19, 2026

Cumbrian | Jewellery & Watches Store Analysis | CommerceRank